LO1 – Understanding
existing audio media products and how they are created
Radio Advertisement
Radio advertisements are a form of creating influence and
publicity through audio. In itself, they have different formats but there are
two ‘primary types’ of radio adverts. This is live reads and produced spots.
The live read format relies on a presenter to read an advertisement for a
client, which is often done when a presenter/DJ endorses a product or service.
The other format is the produced spot, which is when a literal produced
advertisement is recorded for the client. The process for this is recording the
dialogue and then adding sound effects and background music, jingles and other
several features that help catch the attention of a potential consumer.
Radio Jingle
A jingle is a short and usually memorable tune or music
which is commonly used in advertising or identifying a service or product. The
construction of a jingle often contains one or more hooks which function to
capture the attention of the consumer/audience. A slogan will then be played
which is usually the motto of the service/product being provided. Radio jingles
follow the same idea but in the sense that they are using this to create a
brand rather than to promote and existing brand. These radio jingles are
usually in the form of a sung jingle which is known as imaging.
Radio Drama/Ident
A radio ident is a form of identification for a radio
station. It is commonly known as a brand or call sign for a radio station.
Analysis of Audio Media Products:
No comments:
Post a Comment